Are you an expert in optimizing customer loyalty and customer acquisition? Would you like to be the driving force behind innovative e-mail campaigns that increase customer engagement and drive growth for the Miele brand? Become our new CRM Manager and join the Miele Western Europe marketing team (encompassing Belgium, France, Luxemburg and the Netherlands). The many international contacts within the Miele group offer you the opportunity to build an interesting network.

What you will be doing:

As CRM Manager you will be responsible for maximizing customer lifetime value and retention by building strong, personalized relationships through data-driven CRM and Loyalty strategies. You will play a crucial role in driving business growth (both D2C and B2B2C) through performance marketing campaigns that deliver measurable results. Your efforts will be pivotal in optimizing both customer loyalty and acquisition initiatives, ultimately contributing to the company’s sustainable business success.

• Creating, planning, executing and sending email and app campaigns, including ad-hoc mailings and automated campaigns.
• Briefing and aligning content with internal stakeholders such as Brand Activation Manager, Media & Campaign Manager, D2C Sales and Category Management team.
• Define personalized and automated customer journeys using our marketing automation tool to enhance the customer experience.
• Measure and optimize campaign performance (open rates, clicks, conversions,..) to extract meaningful insights and actionable recommendations.
• Monitor and analyze KPI’s related to customer relationships (retention rates, NPS, CLV) to identify growth opportunities or areas for improvement.
• Provide regular reports and recommendations to marketing and sales teams.
• Work closely with the global CRM team to troubleshoot technical issues related to CRM and data.

Why you should choose this job at Miele:

At Miele, we are committed to talent, growth and sustainability. We are building a diverse and inclusive work environment where everyone gets equal opportunities and can be the best version of themselves. Working from your talent makes you happy and gives you energy and desire to make a difference. Together, we work on innovative solutions that not only contribute to the success of the company but also have an impact on society.

We offer you:

• A permanent contract.
• We supplement your salary with nice extras: insurances, meal vouchers, bonuses, cafeteria plan, eco vouchers, discounts on company products, laptop and iPhone.
• 6 days flextime and 3 extra days leave on top of the legal 20 days leave.
• Flexible working hours, combined with teleworking, allowing you to find a good balance between your work and your free time.
• A modern working environment (HQ Mollem) and the necessary tools to work optimally.
• A strong brand and a stable family business that attaches great importance to customer satisfaction.

The CRM Manager we are looking for:

• Bachelor's degree in Marketing or Business Administration, or equivalent through experience.
• At least 2 years of experience in CRM management, email marketing or a similar marketing role.
• Fluent in either Dutch/English or French/English.
• Experienced with marketing automation/email tools (e.g. Bloomreach, Flexmail). Knowledge of data analytics tools (e.g. Google Analytics) is a plus.
• Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
• Excellent attention to detail and a high level of accuracy in data management.
• Solid understanding of data privacy and protection regulations (GDPR).

Would you like to join us on a quest for "Immer Besser" and further develop your career? Then apply now! We are already looking forward to meeting you.

At Miele we strive for a premium and inclusive recruitment process. Please inform us of any specific needs or adjustments so that we can create an enjoyable and accessible experience for you. We value diverse perspectives and believe in equal opportunities for all. Our selection is based on experience and competencies.

We ask agencies not to send us resumes. We do our own recruiting. Resumes sent are considered donations.